By Lance Winslow

Why are so many folks so incredibly creative and the rest of us so dismal when it comes to new ideas and new thoughts? Well, some neuro-scientists believe that when the mind comes to an “Ah Ha!” moment, it gives itself a shot of chemical pleasure, call it a creative caress of mind if you will. If this is so, and I believe it is after all my studies on the subject, why not reward yourself when you get new ideas or come up with cool concepts?

How about this; every time you have an original thought why not reward yourself with something that you enjoy. Go out of your way to take a warm bath, a ride on your motorcycle, or go out to eat at your favorite restaurant? Amazingly enough, if you do this you will find that you will have other great innovative thoughts while enjoying such activities so take a pen and paper to stop and write them down.

By rewarding your achievement each time you come up with a creative idea, you will be rewarding your behavior in a positive way. This also works well if you are in charge of a creative team, one which must produce and keep producing to stay in business. Some people get rather miffed when they learn about how some companies handle their most creative employees, and I am sure you have heard the stories of just insane things going on at work.